Global creator marketingTCE / NEWS
Platform changes, creator businesses and brand partnerships across global markets.
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Profile links let visitors open a creator’s website, newsletter or support page directly from Bluesky.
For creators with a newsletter or portfolio, the useful change is a shorter route from discovery to their own work. Choose a clear destination and label it plainly. Before promoting a campaign, check that the linked page is current and works on mobile.
Stream Recaps let creators select clips from a broadcast and share a catch-up reel with followers.
For a sponsored stream, agree which moments should remain useful after the live session ends. A recap can preserve a product demonstration or audience question, provided the excerpt keeps the context and any sponsorship disclosure. Treat it as an additional deliverable when planning the brief.
A new dashboard will bring creator tools together, while video ad revenue and paid consultations have narrower access.
Creators should check which options appear in their own accounts before planning around them. A useful consultation offer needs a clear topic, a defined session length and a specific audience. Brands considering creator video partnerships should confirm programme access directly with each creator.
The campaign runs through 30 November, with livestream shopping and gift discovery central to TikTok’s holiday plans.
For brands working with creators, the November start date makes October the time to settle product samples, filming schedules and livestream availability. Brief creators on the actual delivery and returns terms for each featured item so viewers can check them before buying.
Meta is rolling out topic controls and written feedback to help people adjust their Facebook recommendations.
For creators, the useful question is whether a post delivers what its audience came for. Make the topic clear and keep the content focused on it. These controls do not give creators a new way to buy or guarantee reach.
YouTube’s Creative Capital report draws on more than 20,000 creators across the EU and calls for better access to training and industry support.
For brands commissioning creator work, this is a reason to discuss production capacity early. A strong creative idea still needs time for editing, feedback and delivery. Ask prospective partners which skills they handle themselves and which require outside help before agreeing the brief and schedule.
Display & Video 360’s announced Vertical Video Unification brings cross-channel buying and measurement into one workflow.
Creator teams preparing vertical video for paid distribution should agree on usage rights and delivery specifications before filming. A shared buying workflow does not settle those production decisions. Ask the media team which placements are actually available before adapting a creator’s content for them.
TikTok’s Thai showcase highlights entertainment, sport and food creators, with storytelling and production quality at the centre of its selection.
For brands building a Thai creator shortlist, the useful starting point is the work itself. Review how a creator explains a subject and holds an audience’s attention before deciding whether a product belongs in that format. A platform feature is a discovery lead, not proof that a creator suits every campaign.
Eligible Shopee affiliates can connect their accounts to Pinterest and tag products in Pins and videos, with commissions subject to programme terms.
For a creator demonstrating a routine or a complete outfit, grouping relevant products could make the recommendation easier to follow. Before adding this option to a campaign brief, check the creator’s eligibility and the availability of each product in the target market. Keep a production fee separate from any uncertain affiliate earnings.
Reporting from TikTok’s Johannesburg briefing explains routes into paid brand work, while leaving local payout totals and campaign earnings unconfirmed.
Creators and brand teams should agree on the payment trigger before production starts. A performance-based opportunity and a fixed production fee are different arrangements. Put deliverables, usage permission and payment timing in writing before treating a platform invitation as a confirmed booking.
TikTok’s Indonesian Food Fest will bring more than 40 food and beverage businesses to Jakarta on 26–27 September, alongside creator menu collaborations.
For food brands, a creator brief can connect discovery with a specific place and occasion. Build the visit into the idea: name the venue, explain what the visitor can try and agree how the campaign will measure interest. Keep content engagement separate from verified attendance and purchases.
YouTube announced creator pitching tools, localized product offers and plans to expand its Shopping affiliate programme to 35 countries by the end of 2026.
Campaign teams should separate creator selection from commerce eligibility. Before putting a new tool into a brief, check access for the creator’s account and the audience’s market. A product recommendation still needs a relevant offer and a working purchase path.
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