Case studyRetail and commerceIndia

TCE / Creator campaign

Flipkart

Digital treasure hunt

TCE coordinated 40 Instagram creators for Flipkart's digital treasure hunt in India. The archive records 113 links across 40 delivery rows.

40creators
113campaign links
1platforms

The campaign

CAMPAIGN
DELIVERY

01

Delivery

The campaign format required creators to carry a connected participation mechanic across individual Instagram audiences. TCE tracked close to three links per creator.

02

Creator work

Rani's archived campaign caption invited audiences into the 0xFireDrops digital treasure hunt, with a chance to shop for INR 50,000 on Flipkart.

03

Evidence

The archive confirms the campaign name, India market, creator count and 113 links. Participation and commerce results have not been supplied.

Creator deliverables

WATCH THE
WORK.

Watch selected campaign posts here or open the original post on its platform.

02 selected

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