TCE / Creator campaign
ITC Masala
TCE coordinated four Instagram creators for an ITC Masala campaign in India.
The campaign
CAMPAIGN
DELIVERY
Delivery
The programme placed the brand inside regional food content, where product recognition could sit naturally beside recipes and local taste.
Creator work
Foodie Jharkhand published a post that named ITC and Sunrise Pure and used food and masala tags relevant to the channel.
Evidence
The archive confirms four creators and four links. The reviewed post displayed 129,998 views and 31 comments on 3 September 2026. Instagram did not expose a public like count.
Creator deliverables
WATCH THE
WORK.
Watch selected campaign posts here or open the original post on its platform.
- Views
- 130K
- Comments
- 31
- Views
- 132.2K
- Comments
- 10
Public post counts checked 3 September 2026. They describe individual posts, not total campaign results.
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