TCE Tool / Return on Ad Spend Calculator
How much attributed value was recorded for each unit of spend?
ROAS divides attributed conversion value by campaign spend. The arithmetic is simple. The quality of the result depends on the conversion values, attribution settings and reporting window behind it.
Your inputs
BUILD THE ROAS SCENARIO.
Enter known figures or clearly labelled assumptions. The working and result update together. TCE does not insert a market benchmark.
Published formula
ROAS = attributed conversion value ÷ campaign spendCalculated ROAS
Methodology
READ THE
METHOD.
Open method +
Methodology
READ THE
METHOD.
- 01
ROAS = attributed conversion value ÷ campaign spend
- 02
A result of 5.00× means five units of attributed conversion value were recorded for each unit of campaign spend. It is not the same as profit or incrementality.
- 03
Keep value and spend in the same currency, scope and reporting period. Review attribution windows, modelled conversions, returns, margins and offline sales before making an investment decision.
- 04
Every number is entered by the user. The tool does not connect to a platform account, verify source data or predict future performance.
Methodology
INPUTS AND LIMITATIONS
- Formula
- ROAS = attributed conversion value ÷ campaign spend
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