TCE Tool / CVR calculator
What percentage of eligible interactions converted?
Conversion rate is calculated from two values. Enter figures from the same campaign scope and reporting period.
Your inputs
CALCULATE CVR.
The result updates from the values entered below. TCE does not add a benchmark, forecast or platform adjustment.
Calculated CVR
Methodology
READ THE
METHOD.
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Methodology
READ THE
METHOD.
- 01
Conversion rate = conversions ÷ eligible interactions × 100
- 02
Conversion rate reports how many trackable interactions produced a counted conversion within the selected attribution rules.
- 03
Use the same attribution window, conversion action settings and reporting period. A rate can exceed 100 percent when multiple conversions are counted for one interaction.
- 04
The calculator performs arithmetic on user-entered values. It does not access an advertising account, verify tracking quality or predict future performance.
Methodology
FORMULA AND LIMITATIONS
- Formula
- Conversion rate = conversions ÷ eligible interactions × 100
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