TCE Tool / CPM calculator
How much did 1,000 impressions cost?
Cost per thousand impressions is calculated from two values. Enter figures from the same campaign scope and reporting period.
Your inputs
CALCULATE CPM.
The result updates from the values entered below. TCE does not add a benchmark, forecast or platform adjustment.
Calculated CPM
Methodology
READ THE
METHOD.
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Methodology
READ THE
METHOD.
- 01
CPM = campaign spend ÷ impressions × 1,000
- 02
CPM reports the cost of 1,000 recorded impressions. It does not show whether those impressions were unique, viewable or effective.
- 03
Use impressions and spend from the same platform, campaign scope, currency and reporting period. Do not mix standard impressions with viewable impressions.
- 04
The calculator performs arithmetic on user-entered values. It does not access an advertising account, verify tracking quality or predict future performance.
Methodology
FORMULA AND LIMITATIONS
- Formula
- CPM = campaign spend ÷ impressions × 1,000
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