INFLUENCER
MARKETING
Influence That Drives Real Growth
We believe influencer marketing is more than visibility — it’s about trust, connection, and storytelling. At TCE, we collaborate with global creators to design campaigns that inspire audiences, build loyalty, and deliver measurable ROI across every digital touchpoint.
Why Influencer Marketing Matters
Consumers trust people more than ads. Influencers shape opinions, introduce products naturally, and influence buying decisions through credibility built over time. A strong influencer strategy allows brands to enter conversations organically and build long term relationships with their audience. With the right creators and the right strategy, influencer marketing becomes a growth engine rather than a one time promotion.
PLAN
We define campaign goals, target audiences, key messaging, and success metrics. This stage ensures clarity and alignment before execution begins.
CREATE
We collaborate with influencers to develop content ideas that fit both the brand and their personal style. The focus remains on storytelling that feels real and relatable.
EXECUTE
We manage publishing schedules, monitor live content, and ensure all deliverables are completed on time and within scope.
ANALYZE
We provide detailed performance reports including reach, engagement, audience insights, and overall campaign impact. I
FAQ
Posting schedules are locked in before content goes live. We coordinate timing based on when their audience is most active and when your campaign needs maximum visibility. If an influencer posts off-schedule without approval, we address it immediately.
Depends on your goal. Mega-influencers (500K+) give you reach and awareness. Micro-influencers (10K-100K) typically have higher engagement rates and more niche, loyal audiences. Most effective campaigns use a mix—big names for visibility, smaller creators for conversion.
Give creators creative freedom. The more you script, the more generic it feels. Brief them on key messages and guardrails, then let them tell the story their way. Audiences follow creators for their voice—if you strip that out, the content dies.
Yes. The FTC requires disclosure for any material connection—free product, payment, affiliate commissions, anything of value. Even gifting requires #gifted or similar tags. Skipping disclosure puts both you and the creator at legal risk. Always disclose.
Organic posts happen when creators discover and love your product on their own—you don't pay them. Paid sponsorships are contracted partnerships where you pay for coverage. Organic feels more authentic but is unpredictable. Paid gives you control and guarantees but requires disclosure.
It absolutely works for B2B. LinkedIn influencers, industry experts, and niche creators drive leads, credibility, and thought leadership. The content is less "lifestyle" and more educational—webinars, case studies, expert interviews. The principle is the same: trust drives decisions.
Start with a core group of aligned creators who genuinely fit your brand. As you scale, use those early partnerships as benchmarks—similar audience, similar content style, similar values. Avoid bulk outreach to random creators just to hit volume. Quality over quantity always.
Treating influencers like ad placements. Brands write rigid scripts, demand logo-heavy content, and expect influencers to sound like brand reps. Audiences see through it immediately. The biggest wins come from trusting creators to do what they do best—connect with their audience.