FTC compliance audits (US)
Overview
Audit influencer content to comply with US Federal Trade Commission (FTC) regulations, ensuring transparency and credibility. This service protects brands by ensuring influencer content meets disclosure requirements across all formats, including posts, stories, videos, and livestreams.
What this includes
● Reviewing content, disclaimers, and hashtags
● Identifying compliance gaps
● Providing corrective guidance to influencers and brands
Why it works
● Mitigates legal and reputational risk
● Builds audience trust through transparency
● Standardizes campaign disclosures
Deliverables
● FTC compliance audit report
● Recommendations and content corrections
● Verified content ready for posting
PROTECT YOUR BRAND WITH FULL FTC COMPLIANCE
Ensure every influencer collaboration meets US advertising standards without risking credibility.
HOW WE ENSURE REGULATORY ALIGNMENT
Audit & Evaluate
We review all campaign content, disclosures, and platform placements against FTC advertising guidelines.
Identify & Correct
We flag compliance gaps and provide actionable correction guidance to ensure transparency.
Verify & Approve
Once corrections are implemented, content is re-verified and cleared for compliant publishing.
FAQ
The Federal Trade Commission (FTC) requires that any material connection between an influencer and a brand be clearly disclosed. Failing to comply can lead to legal penalties, heavy fines and significant damage to your brand’s reputation and consumer trust.
An audit involves a meticulous review of all influencer assets—including captions, video scripts, overlays and verbal mentions.
Yes. We review content across all formats, including permanent posts, Stories, Reels, long-form videos and even real-time livestreams. Each format has specific disclosure requirements that we ensure are met.
Our goal is to ensure compliance without compromising authenticity. We provide guidance on how to integrate disclosures naturally so they are clear to the audience but do not detract from the creator's voice or the content’s creative quality.
Different platforms (Instagram, TikTok, YouTube, etc.) have built-in disclosure tools. We evaluate whether these tools are sufficient on their own or if additional manual disclosures are required based on the latest FTC updates for that specific platform.
If we find content that doesn't meet regulations, we provide corrective guidance. This includes specific instructions for the influencer or brand on how to edit the caption, add a visual overlay or re-record a segment before the content goes live.
While we can audit individual campaigns, we recommend auditing as a standardized part of your workflow. This ensures every piece of content is verified and ready for posting, mitigating risk across your entire influencer program.
The report provides a clear breakdown of which assets passed, which failed and why. It serves as a legal paper trail showing that your brand exercised due diligence in attempting to follow advertising regulations.
Yes. If non-compliant content is already live, we provide immediate recommendations for corrections, such as editing captions or adding comments, to bring the post into compliance as quickly as possible.
Absolutely. Both brands and influencers can be held liable for deceptive advertising. By providing verified content ready for posting, we protect the influencer’s professional standing and the brand’s legal interests simultaneously.